Hi! I'm Alison, a self-driven designer, runner, cat mama, and coffee lover. With a Bachelor of Science in psychology and background in client success, my experiences in understanding user's motivations and ability to empathize with users has been invaluable to product design. I believe good design solves a problem, is delightful, and makes a user say "there's no way I could go back!". I'm passionate about uncovering the root of problems and using research insights to create optimal, simple solutions.